Do you want a large Facebook following? Do you want to get more engagement per post on your Facebook Page? Do you want to make more money for your business using Facebook?
If you said yes to any of these, you are about to have your mind BLOWN with Facebook marketing possibilities.
If you are ready to start dominating Facebook, you’re about to get my top 20 Facebook marketing tips and tricks for 2015.
10 Facebook Marketing Tips And Tricks For 2015:
1. Engage On Facebook As Your Page
Maybe you’ve heard of the Facebook strategy that involves leaving thoughtful comments on other posts, pages, groups, etc. People might notice what you say and agree with you and might even want to connect with you.
But, an even better way to do this is to interact on Facebook as your business page. To do this, all you have to do is log into Facebook and go to the top right corner where the arrow is. Then, click the dropdown and click “Use Facebook as: (Your business page)”.
Now, you can follow other pages, leave comments, like, share, etc. as you business page. This helps you separate your personal profile and business on Facebook even better.
Plus, this will get you a lot more branding, traffic, likes and sales for your business. I recommend you go to your competitors’ profiles and interact on them in a positive way to get more of their followers to notice your page.
2. Shout-Out For Shout-Out
You’re never going to be the only one trying to improve a Facebook Page, get more likes, engagement, etc. Why not leverage relationships with other page owners to help each other out?
One of the greatest ways to get more likes for your business page is to reach out to other page owners and offer to give them a shout-out. In return, you request that they do the same for you.
This way, you encourage your fans to like their page and they do the same for you. You both get more likes and no one has to pay a single cent to do this.
But, you should not stop at just one shout-out deal. You should do as many as you can to get tens, if not hundreds of thousands of likes for you page without having to use ads.
Of course, you may need to use ads to get your first few thousand likes and increase engagement, so that more people will be willing to do these deals with you. You can’t expect to go to someone with 10,000 likes while you have 100 and ask for this kind of deal. It wouldn’t benefit them at all.
So, when you have a few thousand likes and at least a little bit of engagement, do some shout-out deals to increase page traffic and likes. See how Neil Patel used this strategy for a brand new blog.
3. Facebook Advertising Pixels
Wouldn’t it be nice if you knew all about the visitors that come to your site? What if you knew their age bracket, education level, country, interests, etc.? Wouldn’t it be easier to evaluate your business if you knew exactly who it was attracting?
Of course it would. These types of advanced analytics are extremely helpful when it comes to figuring out what your audience really wants and how you can help them.
Facebook happens to be one of the top two websites in the world in terms of traffic and also happens to tell you more about each person than just about any other site.
This makes it perfect for understanding audiences and traffic for better marketing. To track these kinds of analytics through Facebook from your website, you need to set up a Facebook advertising pixel.
All you do is make sure you have a Facebook account that is able to advertise, create the pixel and embed it in your website’s code, so it can start tracking what kind of visitors you’re getting.
Pretty cool, right? If you need help setting this up, Digital Marketer has a quick tutorial on doing that.
4. Post At Odd Times
Have you ever noticed how a lot of people do the same stuff within the same time period everyday? In fact, between 8:00 A.M. and 6:00 P.M. ET is when the majority of posts are published on Facebook.
If you publish your posts during this time period, it may get seen or it may not. You are competing with thousands of other profiles and brands everyday if you post within this window of time.
So, why not post at non-peak times instead? Why not go against the norm and post at a time when people will be off work and aren’t being bombarded by new news feed posts every 2 seconds?
Buffer tried it. They tried posting before and after this window of bombardment at 7:00 A.M. and 11:00 P.M. The results: a slight increase in engagement and a big boost when posting at 11:00 P.M.
They got 25% more clicks when posting at 11:00 P.M. as well as an increase in reach. So, if you want to get your post in front of more people, I recommend you post in the evening when your audience isn’t getting news feed updates as frequently.
5. Use Facebook Ads To Get Your First Few Thousand Likes
It can be hard to get Facebook likes organically when you are starting out with a brand new Facebook Page unless you already have a well-known brand.
If you don’t already have big blog traffic, email lists, or social followings on other sites, you need to use some Facebook ads just to get going.
I know this might not be great news to you if you are starting out and don’t have a big advertising budget, but trust me, Facebook ads aren’t as expensive as you may think.
Each like on your page will only cost you a few cents. If you just make sure and target people that are interested in similar pages like yours, get at least a couple thousands likes from ads and then you can start doing more shout-out deals and other organic methods for getting likes for free.
6. Use Your Blog And Social Profiles
If you have any kind of a following on other social media sites like Twitter or Pinterest, you can leverage those to get the word out about your page. If you have any traffic coming to a blog or website, you can also use that to get more likes.
If you want to install a Facebook Like Box on your blog or website, here’s a plugin for that. You can also use other social media widgets that include multiple social profiles as well, like I do on Self Made Success.
You can also cross-promote your social profiles. You can share your Facebook Page posts on Twitter, Linkedin, Google+, Pinterest, etc. if you want to get more likes.
Use your all of your following to build up other profiles to maximize your traffic and get the most out of your marketing.
7. Use Your Facebook Page As Your Occupation
One of the biggest conversation-starters that we all hear constantly is “What do you do for a living?”. Facebook is no different. When you first become friends with people or they think about connecting with you, a lot of times people will first look at your profile and learn a little about you.
This is the perfect chance for you to get some extra Facebook Page branding by using it as your occupation on your personal profile. This way, when they look to see what you do, they will see your page, click on it and get to see all the cool stuff you post.
To set up your Facebook Page as your occupation on your profile, here’s a tutorial on how to do it.
8. Use BuzzSumo
Different posts get different amounts of engagement. The more engagement you get, the more traffic and likes you can get. But, how do you increase engagement?
One of the best ways you can do this is by finding the most popular posts on social media and modeling after them. It’s hard to come up with ideas from scratch every time you need to post content.
This is where BuzzSumo comes in. You just go to their website and type in the keywords that you want your content to be about. Then, they give you the top results of the most shared posts about that topic.
The total share will be on the right side of the results like this:
This will give you a good idea about what people want to know the most about and what captures their attention, making them want to engage with content on social media.
Use this Facebook marketing trick to create higher quality content that you know people will want to share with the world.
9. Guest Author Branding
One of the absolute best ways for you to get more publicity for your brand is to write articles on other well-known sites in your niche.
For instance, if you are a marketing consultant that wants to get more business, you might try to contribute articles to Entrepreneur, Marketing Land, etc. to boost your credibility and get more brand visibility.
But, with every guest author post you do, you should get an author bio or author box. This is just a helpful little resource that tells readers more about who is writing and where to find more of their work.
This is the perfect place to put your Facebook Page. When you or a staff member of the site is creating your author profile for you, make sure you get a link in their that directs people to your Facebook Page, so they can like you and start getting your updates.
10. Mix It Up
If you do the same thing everyday on your Facebook Page, your fans will notice and start getting bored with your brand. You definitely don’t this to happen.
To avoid this, mix up your Facebook posts with images, videos, questions, quotes, blog posts, shared posts from other pages, etc.
Facebook video has really been on the rise the last year or so. When you upload your videos to Facebook and post them instead of just sharing a Youtube link, your post reach will skyrocket.
Another thing that gets a ton of engagement is when you ask a question to your fans. When questions are asked, people tend to do a lot of commenting and this can really help you better understand what your fans are interested in or what their problems are.
Images and quotes can get a lot of attention as well, but I’ve seen less and less post reach from them lately.
My advice is to just mix it up and test all the different post types you can do on your Facebook Page to see what works best for your brand.
Facebook is the #2 overall website in the entire world in traffic. It tells you more about your target market than just about every other website.
It’s time you take advantage of these top Facebook marketing tips and tricks, so you can start capitalizing on the HUGE opportunity to get more social traffic and sales for your business.
What do you think is the most effective Facebook marketing trick?