I used to have a problem with using my Facebook profile for business because of my family and friends also having to see what I was doing. I had no idea how to separate personal and business relationships on Facebook, so I would never consistently market on there.
But, I happened to watch a video one day made by a fellow marketer and it showed how he actually kept his personal and business connections separate to where only certain people saw certain posts.
So, before you get kicked off the Christmas card list and disowned by your family and friends for making them see your marketing content all the time, go through my tutorial on how to separate the two sides.
Separating Personal And Business Relationships Step By Step
- Go sign into your Facebook account on your computer and go to your “friends” section.
- You will now see all of your friends listed on Facebook and by default they are under your regular “friends” list.
- If you look at each picture of your friends, you will see a little grey button that has a check and says “friends”.
- Put your mouse on that button and it will have a drop-down menu.
- Scroll down the drop-down menu and click on “add to another list…”.
- Once you've done so, it will give you different lists like: “family”, “acquaintances”, your school, your city, etc.
- Click the “add a new list” option and type in whatever you want to call your business connections list. (I just called my list, “business”.)
- Then, click that new list and it will have a check mark on your business connections list for that person.
- All you have to do now is go through and do this for all of your business connections and that's all there is to it.
You can also put your family in a separate list separate from your friends. You can even put a list for people you might think you want to date or something if you want. You can organize all your friends however you want.
It's just another cool and useful function that Facebook provides for us to help us keep our personal and business relationships separate, just like they should be.
Conclusion Of Facebook Friend List Management
If you are going to be doing any kind of events, promotions, marketing, etc. on your Facebook profile, you want to separate your personal relationships from that. Trust me, you don't want them thinking you're trying to pitch them.
Some people just use Facebook Pages instead of separating their friends, but Facebook Pages are pretty much useless except for when you use them for promoted post ads. Otherwise, hardly anyone actually keeps up with your page, even when they like it (unless you have millions of fans).\
Even if your page has a lot of fans though, the percentage 0f people that “talk about” your page or interact with it is pretty sad. You can just build a large number of targeted business friends and followers of your profile and market to them for free.
I would actually recommend using friend list separation and profile marketing more than using Facebook Pages if you are on a tight budget for ads.