Best Online Email Marketing Tools And Services 2015

73% of marketers have said that email marketing is core to their business. And on top of that, from 2014 to 2015, the number of marketers claiming that email has been critical to the use of their products and services has gone up by 18%.

The lesson here is that email marketing is EXTREMELY important to the well-being and growth of businesses now and in the future.

Yet, many of us aren't taking advantage of this as much as possible because of the lack of effective tools and services necessary to get the job done.

Here are my picks for the top online email marketing resources for you to use now and in the future.

Best Online Email Marketing Tools And Services 2015

Getresponse

Getresponse is a great email marketing service because it allows you to not only collect emails and other information from potential clients, but it allows you to automate and organize your sales efforts as well.

Plus, at a starting price of $15/month for your first 1000 subscribers, it's hard to go wrong. Now, you may be asking yourself why I put Getresponse on this list and their arch-rival Aweber.

After using both I did a full comparison here on every aspect of each service, if you want to see why I chose one over the other for this list.

Plus, they are offer a lot of the same things in the same price range, so there would be no point to have both on here.

Here are a few things that you can do with the power of Getresponse:

• Collect emails, names, phone numbers and other information from potential clients.
• Organize and sort leads by subscription dates, actions, location, lists, etc.
• Broadcast custom emails to leads all at once.
• Turn blog posts into automatic emails to subscribers.
• Create autoresponders filled with emails that will automatically send on your behalf on whatever dates you want to your subscribers.
• Check analytics to see what emails work and which ones don't.
• Over 500 email templates.
• And much, much more.

Getresponse is the perfect service for getting started if you don't have a big marketing budget and still want to get quite a few email marketing features to utilize.

Check out Getresponse here.

Infusionsoft

Infusionsoft is a lot like Getresponse, but takes things your marketing and sales process a whole new level. It's really built for bigger and more serious companies that need more advanced features.

Of course your budget needs to be pretty big for your marketing to afford Infusionsoft with a starting price at about $199/month.

Of course, you should find Infusionsoft well worth the price point with the quality of tools and services you get access to. Here's a few things you'll get with them:

• Just about all the features of a service like Getresponse or Aweber.
• Shopping Cart integration.
• CRM or Customer Relationship Management tools.
• Action-based and time based autoresponder options.
• Advanced analytics.
• A custom form / application builder
• And much more.

Infusionsoft is perfect if you have a corporation, ecommerce business, big business with lots of clients that require a personal touch or you just have the extra money to spend on more advanced features.

Check out Infusionsoft here.

LeadPages

LeadPages is one of the simplest and most effective squeeze page services on the market. It has thousands of raving fans and it's own community for a reason. They simply help you get more leads.

I absolutely love how simple it is to get started collecting leads. You can integrate it with your email marketing service of choice, have your page ready and collecting leads all in the same day you created a new account.

At a starting price point of about $37/month, it is kinda pricy, especially for new marketers with low budgets, but it can be well worth it. Here are some of the features you get with LeadPages:

• Unlimited landing pages / domains.
• The ability to host landing pages on their extremely fast servers without needing your own website.
• Proven, tested squeeze page templates used by marketers.
• The ability to sort templates by their conversion rates, so you can get the best results.
• 1 or 2 step optin options.
• Template importer for using your own custom templates.
• And much more.

LeadPages is great for you if you are looking to get more leads without spending a lot of time on design or having to worry about creating a squeeze page yourself on a website. Of course, you need a decent budget for it though.

Check out LeadPages here.

Ninja Popups

Ninja Popups allows you to convert a significantly higher number of leads from the same amount of traffic. If you aren't sure how effective good popups are when it comes to getting more leads, here's 2 quick statistics for you:

• Quicksprout, one of the most well-known internet marketing blogs online, gets 81% of its subscribers from popups.
• Entrepreneur.com, one of the biggest brands in the business and entrepreneurship industries, increased sales by 162% by using a hover ad (much like a popup, just slightly different).

Popups work, whether everyone likes them or not and Ninja Popups has a great tool for leveraging them that won't cost you an arm and leg. For $21, you can use popups that include these features:

• A/B testing of different popups.
• High-converting, professional templates to work with.
• Easy editing interface.
• Statistics that tell you the conversion rates and impressions of all your popups.
• The ability to disable or enable certain popups based on the blog post or page a website visitor is on.
• Integration with all the major email marketing services like GetResponse, Infusionsoft, Aweber, etc.
• And much, much more.

Ninja Popups is great for just about any WordPress website owner who wants to get a big boost in subscribers for their business. You don't need a big budget either because of the one time payment of just $21.

Check out Ninja Popups here.

OptinMonster

OptinMonster is the next step up from Ninja Popups. It has a lot more features and integrations than most popup tools and is trusted by some of the more well-known marketers online as well as over 276,000 others.

It is more expensive, of course, but it is definitely worth the starting price of $9/month. Here are some the amazing features you get with OptinMonster:

• Pre-built, high-converting templates.
• An easy-to-use form builder for more custom options.
• Page level targeting that allows you to target your different popups to different visitors based on their location or interaction.
• A/B testing options to see which popup is doing best.
• In-depth analytics for helping you understand your audience's behavior, what works and what doesn't.
• 2 step optin allowing you to get subscribers from people that click certain links in your articles or pages.
• Mobile specific popup options.
• And much, much more.

Over 70% of visitors to your website will never return and OptinMonster may just be your best chance to cut the number down. Your budget doesn't have to be too big to afford them either.

Check out OptinMonster here.

Hello Bar

If you want an effective way to get more actions from your website, without annoying your visitors, Hello Bar is one of the best options on the market. And, what's even better is you can start using it for FREE.

Hello Bar is a floating bar that scrolls up and down as you user goes through pages of your websites. It has many features like the ones below:

• Have an email subscription form in the bar for gaining subscribers without visitors leaving the page.
• Get visitors to like or follow you on social media without leaving the page.
• Get visitors to visit a certain squeeze page, sales page or any other URL from the click of a button on your bar.
• Get analytics that tell you how many clicks you are getting as well as impressions.
• A/B split testing options to see which bars convert best.
• And much more.

Hello Bar is great for people who have just about any kind of business online that want more social media followers, more subscribers, more page clicks, etc.

Check out Hello Bar here.

Optimizepress

Optimizepress is the ultimate WordPress theme or plugin for anyone who wants to maximize lead and sales conversions. With many similarities to LeadPages when it comes to pages, many people can't decide which one is best for them.

I did an entire Optimizepress vs LeadPages comparison here that you can check out if you aren't sure.

Optimizepress is really one of a kind though.

As long as you are okay with paying the $97 one-time fee to use it and have a WordPress site to apply it to, you can take advantage of all these awesome features:

• Fully customizable drag-and-drop interface for landing, sales, webinar, course and other pages.
• Over 50 different elements to add on to any website page.
• Over 30 templates already created for quick page creation.
• Complete site building flexibility.
• Membership site add-on.
• The ability to customize and save your own templates as files.
• The ability to upload custom templates to use on your site.
• And much more.

Optimizepress is perfect for you if you want a little more customization than something like LeadPages and want to build an entire site devoted to getting more email lsubscribers and sales for your business.

Check out Optimizepress here.

Conclusion

It's time that you take your email marketing seriously, my friend. For every $1 that is spent on email marketing, the average return on investment is about $44.25. You need to take advantage.

Use these top online email marketing services and tools to get the best results possible for your business in 2015 and beyond.

What YOUR favorite email marketing tools or services?