Having large, loyal Twitter following and knowing how to take advantage of it is one of the best assets you can have for your business.
To build a global brand on Twitter, here are the best strategies to use for making it happen:
75 Twitter Marketing Tips And Tricks
1. Use the 80/20 value rule. Using blog posts and links to other valuable articles related to your niche will show your followers that you like to help people and provide them useful tips.
Post value 80% of the time and promotions just 20% of the time for the best results.
2. Use Tweepi to grow and manage your Twitter following.
Tweepi is free to start using and allows you to sort your followers, follow people who follow your competitors, and unfollow people that don't follow you back.
3. What's trending? Look for the trending topics box on the side of your feed page to see what people are tweeting about the most.
Use that as leverage to get tweets in front of more people and join popular conversations, so more people discover your account.
4. What are the most popular hashtags in the industry?
5. Pin tweets that are most important to your business.
If you have a webinar coming up, event, squeeze page offer, discount code, etc., tweet about it and pin it to the top of your profile for more visibility.
6. Use Buffer to schedule tweets.
Buffer is one of the best social media tools on the market and it allows you to automate social media by scheduling your posts at whatever times you want, tracking clicks, etc.
If you also like Hootsuite for the same purposes, here's a full comparison between the two.
7. Use Revive Old Post for your blog. This plugin allows you to take a WordPress blog and re-promote your older blog posts automatically through your Twitter account.
It can give you a big boost in social traffic and help you get better rankings for older posts because of an increase in shares.
8. Build trust with a smiling professional picture of your face.
If you look at just about anyone who isn't a celebrity that has a big following on social media, they have a professional image of their face. Try to smile too so you look nicer.
9. Use certifications, achievements, references, etc. in your profile description to make yourself look like an expert or authority figure. This is just a good branding habit that people like Jeff Bullas take advantage of in their Twitter bios for showing people you are a trusted expert.
10. Pay attention and note which tweets get the most engagement.
If you see tweets on your profile feed that get significantly more retweets or favorites than others, make a note of it and try to duplicate the results more with similar tweets in the future.
11. Use tweets with a link to a lead capture page or webinar registration page to get leads from social media.
Like I said earlier, use the 80% value 20% promotion rule, but don't forget to take advantage of your growing social audience and get some business out of it.
12. Watch what other top Twitter users do and model it. This a top tip for just about anything you want to be successful with in life. Don't reinvent the wheel.
See what top Twitter influencers do and try to incorporate it into your marketing.
13. Use keywords in your tweets. People search for all kinds of tweets and Twitter users everyday. How are they supposed to find you if you don't use related keywords in your tweets?
14. Use more images and videos for more Twitter feed real estate. The more space your tweets take up in people's feeds, the more noticeable they will be and the more engagement they could get. Don't use nothing but images and videos though.
15. Mention others and use direct messages to establish better relationships with influencers.
If you have some followers that share your tweets a lot, recently interviewed an influencer, linked to someone in a blog post, etc., give them a shout out and thank them for what they do.
16. Actually reply to mentions and retweet cool stuff from your followers. Don't be too robotic on Twitter, even if it is tempting with all the cool tools out there.
Reply to people, retweet other people's stuff and you will be appreciated.
17. Track tweet engagement with Twitter Analytics. Analytics really are the name of the game in internet marketing because otherwise, how would you know what works and what doesn't?
Keep up with your numbers.
18. Brand your website and other profiles on your background image. You can have a profile background image and a cover image on Twitter.
Take advantage of both and brand yourself, your social media accounts and your businesses accordingly.
19. Use Hootsuite to see what people are talking about. You can use both Buffer and Hootsuite at the same time, believe it or not.
Hootsuite is great for letting you organize your feeds and see what people are talking about. This way you can target your audience better and give them the tweets they want.
20. Connect your Linkedin account to Twitter for leveraging other connections.
Linkedin will have some of the best connections you can get because it is the largest professional network in the world. Connect that to your Twitter account for more collaboration and networking.
21. Follow people back that follow you.
Unless there profile just looks sketchy or you are completely uninterested in what they are tweeting, follow people back and it can establish a stronger bond between you and your new connection.
22. Shorten your links to save on characters. Use bit.ly or another service to shorten your links on Twitter. This will help you maximize your 140 characters or less.
23. Mix up posts, but keep them related. Don't post about completely random stuff all the time. Keep your brand related and on-topic to get the best followers.
Mix it up with some images, links, videos, quotes, etc. to keep people craving more.
24. Curate other people's quality content. Believe it or not, there are LOTS of brands that will have high quality content in your industry besides you. Don't be overly self-promotional.
Share some cool articles from others too.
25. Do shout-out for shout-outs with other influencers. This is an effective Facebook marketing trick that can also be leveraged on Twitter.
Find other influencers in your niche with followings around the same size as yours and see if they want to do a shout-out exchange to help you both grow your brands.
26. Organize different connections into lists. It's always good to stay organized and save time. Use Twitter Lists to separate competitors, key personal connections, top followers, etc.
27. Post consistently. It's hard to get decent results in anything if you don't stay consistent. It's much harder to do this if you have to login and physically tweet every time throughout the day.
Use tools or software to schedule tweets and make sure they are consistent everyday.
28. Post at the right times for your most important tweets. 9AM, 12PM, 3PM, and 6PM seem to be the prime times to post on Twitter. Remember this and take advantage.
29. Use Twitter Cards for leads. Twitter has been nice enough to give us business owners a new tool for helping our businesses and you should definitely take advantage of it.
30. Test out twitter ads and try to maximize results. Twitter advertising can really put your marketing over the top, even if you just have a small ad budget.
Here's a post on how to get a 198% ROI with these ads.
31. Share Pinterest photos automatically on Twitter. Pinterest has an option where you can connect your Twitter profile and automatically retweet your image or video posts.
This helps you kill two birds with one stone by posting on both with one click.
32. Share Youtube videos automatically on Twitter.
If you have a growing Youtube channel, get some more views, subscribers and comments on your videos by checking the option to automatically share new videos on Twitter.
33. Share content more than once. A lot of bloggers and other content marketers make the mistake of just sharing content once.
On Twitter, the feed is updating so quickly all the time that only a fraction of your followers will see your posts. Share your valuable content a few times over the course of a week or so.
34. Make your profile easy to find.
When people want to follow you, make sure your name or brand name is right, you have a clear picture that is recognizable, a bio describing what you do, etc., so people can locate and follow you.
35. Use the Twitter app to work on the go. If you have more of an active schedule and aren't in one place all the time working, leverage your handy smartphone and download the Twitter app.
This will allow you to network, tweet, retweet, shout out, and monitor your account without needing a computer near by.
36. Have a Twitter follow box or buttons on website. If you have a business, you probably have a website.
You should include some place on your website that allows your fans to follow you on Twitter. You can get a Twitter follow box widget from the developers or just have a button to follow you.
37. Have Twitter share buttons on blog posts. Twitter shares is one of the ranking signals Google and other search engines use to see how popular your posts are with other people.
If you don't have a share button for easy retweeting, you hurt your rankings as well as your social traffic.
38. Connect Twitter to Facebook Page tab. Facebook Pages can be one of the more valuable assets to a business. Why not leverage your Facebook audience to get more Twitter followers as well?
39. Use embedded Tweets in blog posts. An embedded Tweet makes it much easier for people reading your blog to share pieces of your post to their audience.
All they have to do is click one button and a specific tweet about your content is shared. The easier you make it for your audience to take an action, the more likely they are to do it. It looks like this:
— Justin Bryant (@MrJustinBryant) August 26, 2015
40. Link Twitter profile to other social profiles. If people wanted to find and connect with you on one social network, chances are they would do the same on others.
The more ways you are connected to someone, the more likely they are to see your content or become a client. Take advantage of this and have all your social profiles intertwined with each other.
41. Try to use same social profile name on all social profiles. In Twitter, it's called your “Handle”. It's like the username you go by that people use to find or recognize you.
Try to use the same public username/handle for all social profiles, so you are easy to find and connect with. Do the same with any custom social URLs as well.
42. Offer Twitter-only coupon codes. If you have an ecommerce business or anything that can use coupon codes, Twitter is a great place to give them out.
Use a specific code for Twitter only to see how engaged your fan base on there. Or, you could even give codes out in exchange for a retweet, favorite or comment.
43. Participate in industry Twitter chats.
Be part of a community, share valuable insight, make new connections and position yourself as an expert in your field by taking part in industry Twitter chats.
44. Use custom hashtags that refer to your product or biz.
One way to track progress of a marketing strategy or just see how engaged your following is is to create your own brand-specific hashtags for others to communicate with you by.
Many TV shows do this for voting, comments, fan images, etc.
45. Use Twitter contests for more engagement. Contests don't just work on Facebook, they work great on Twitter.
See who can submit the coolest image, get the most engagement, or do any other task that could help your brand to get some kind of reward.
46. Thank people for engaging with tweets. A little “thank you” can go a long way to building trust and a comfort level with your audience.
People who share your content, comment, shout you out, etc. should be thanked by your brand.
47. Credit content, fact, news and quote sources that you post about to show people that your brand is honest and does its homework, without trying to take all the credit.
48. Ask questions. Questions can get you a massive increase in engagement, especially for comments. Ask your following brand-related questions that could spark curiosity or conversation.
49. Reach out and network with people who could help you. Send a few private message here and there on Twitter to build a deeper connection with people like you or that could help you.
A little personal touch can go a long way.
50. Respond to messages from followers. When you ignore people, it looks like you don't care about your audience.
When it looks like you don't care, people begin to disconnect from your brand and it can really hurt your business in the long run.
Respond to people and show them your brand cares about their needs.
51. Have an autoresponder email telling people to follow you.
When you collect leads, use your email marketing service (Getresponse, Aweber, Infusionsoft, etc.) to have people follow you on Twitter.
Create an email asking them to do so or give them some kind of bonus or incentive for following in the email. The more ways they're connected with you, the better.
52. Use name or brand name in Twitter Handle. If at all possible, make your name or brand name your official Twitter Handle so it is easy for people to recognize or find you.
Of course, sometimes your brand name or personal name may be taken or it may be too long to use.
In this case just do your best to make your brand recognizable by using abbreviations and as much of the name as possible.
53. Use Twitter directories to promote your profile. To get more followers or interesting connections, add your profile to directories and classify it by categories, your bio, etc.
54. Import and follow your email contacts.
Importing your email contacts and following them through Twitter is just another way to connect more with your top acquaintances in your industry and grow your influence.
55. Create separate accounts for separate categories, businesses, etc.
One thing big brands like say Entrepreneur does is have multiple Twitter accounts for different parts of the business or even content categories.
So, if you have a big site that specializes in marketing news, social media marketing and how-to marketing tutorials, you could have 3 separate Twitter accounts (one for each category).
56. Make yourself seem like an expert or authority figure in your tweets. It's all about how your audience views you.
If you're selling info products and people think you're a novice with no experience and no idea what you're talking about, they won't buy anything from you.
If you position yourself as an expert, using interesting quotes you make up yourself, social proof of success you have, blog posts that have in-depth information, etc., people will take you seriously.
57. Don't lie or do anything shady. It takes years to build a good brand and only about 5 minutes to tear it all down, especially on social media.
Don't lie about accomplishments, don't trick your audience, and stay away from anything that could hurt your brand or make people question your brand's legitimacy.
58. Keep tweets fairly short. Shorter, brief tweets tend to capture people's eye much better than long ones and get a higher CTR (click-through-rate), according to Sprout Social.
59. Show your personality but don't offend people. People like to see a little transparency. It helps them relate to you better, trust you more and see you as a real person they can relate to.
But, don't use your Twitter account to talk trash, share extreme political views, talk about religion or other sensitive subjects. Don't lose customers because of who you vote for president.
60. “Block” people to remove them from Twitter stream.
Obviously, if you follow people to get more followers or follow people back that follow you, your Twitter feed will eventually be overwhelmingly busy.
You couldn't possibly keep up with every tweet. Unless you want to unfollow a huge chunk of people just because your feed being too much for you, try blocking people from your stream instead.
61. Never use auto direct messages. This is apparently a huge turn-off for most Twitter users.
It makes you look like a robot more than a real person and like you don't care enough to send a personal message yourself.
What really gets on people's nerves is when you use this to send people to a link. Then, it just makes you look like a spammer. Just avoid auto messages altogether on Twitter.
62. Don't send links with shout-outs in tweets because it looks spammy.
It never looks good when you try to get the attention of an industry influencer for the sole purpose of getting a retweet or more traffic to your link.
63. Don't use more than 1-3 hashtags in tweets. Don't spam your tweets full of hashtags just to get more people to see them.
The more hashtags you use, the less likely people are going to be to click the link.
64. Spread out tweets instead of posting all at once. People will start unfollowing you if they look up at their feed and the last 10 tweets in the last 5 minutes were all from you.
Spread your tweets out throughout the day, taking advantage of prime times where the most followers are online and staying consistent, so you get steady growth as well as social traffic.
65. Follow about 20 people a day that are engaging and interested in the same industry as you.
Use Tweepi, Twitter directories and other resources to find which people have the biggest followings in the industry that might compete with you.
Then, follow the followers of those competitors to get more people to follow you and see your brand. For every 100 people you follow, you can expect about 31 to follow back.
66. Optimize headlines on Twitter for more clicks. When it comes down to getting more traffic, leads and sales for a business, it's all about breaking down the numbers into sections.
The first thing you have to do right to get people to read your blog posts or emails is to use a headline that captures attention and creates curiosity. If the headline is dull, no one will click it.
Keep this in mind and keep track of your analytics to see which headlines get the most clicks on your website and Twitter.
67. Tweet while keeping relevant, timely events or holidays in mind. If it's Thanksgiving, have a Thanksgiving sale or say Happy Thanksgiving to your followers.
If it's National Ice Cream Day (Yes, there is a such thing), tweet about that and try to relate it to your brand. This get you big boosts in traffic and keep you relevant to what's going in the world.
68. Use specific landing pages for specific Twitter ad headlines like Digital Marketer. Making everything as targeted as possible and giving people exactly what they expect to get is the key to good advertising.
Digital Marketer explains in this article how they used 3 separate native Twitter ads with a specific landing page created for each one get astounding conversions.
69. Dont skip the weekends. Why? Because Saturday and Sunday get the most engagement on Twitter by a significant margin. Apparently people get off work and school and get on Twitter.
70. Share quotes here and there because people LOVE them. There's just something about quotes that make people feel good and have “Aha!” moments.
Share some of your favorite ones related to your brand on Twitter for more engagement.
71. Tweet news for your industry. Twitter is a big source of news for millions of people. A lot of times the first reports for sports, new music tours, latest discoveries, etc. break on Twitter.
This is something you should definitely take advantage of by sharing the latest news in your industry as soon as you hear about it.
This is a great way to get tons of shares and even get your brand trending.
72. Analyze competition using Twitonomy. Twitonomy helps you break down your competition and get detailed analytics for clicks, follower growth, followers not following back, hashtags, etc.
73. Make sure your profile is completely filled out. Nothing looks more unprofessional than a profile that doesn't have a picture, a full bio, a website, etc.
Make sure people clearly know who you are and what your brand is about.
74. Add Twitter to Youtube video descriptions like Pewdiepie. Pewdiepie is one of the highest earning Youtube channels with millions of subscribers.
You can learn a little from him by just observing his video composition, description, titles, tags, etc.
One thing that he and many other top Youtubers do is include their social profile links in the description of every video, so their fans can easily keep up with them on social media.
I definitely recommend you do this with your Twitter profile if you have a Youtube channel.
75. Use Twitter in author profiles for guest posting.
If you write for other big websites like Forbes, Entrepreneur, Business Insider, Search Engine Land, etc., be sure to include your Twitter profile link, so people who like your articles can find you.
Twitter is one of the top 10 most heavily-trafficked websites in the world and if you do your marketing right, you can take your brand to a whole new level with it.
Use these Twitter marketing tips and tricks to dominate the competition, build a lasting brand and get tons of social media traffic to your website.
What do you think is the most effective Twitter marketing tip on this list?