For a beginner, one of the best ways to make consistent money online is with Google Adsense.
I've been making at least $100 a day from it for years, working from home full-time as an online business owner.
So, I will show you how you can do this like me, using my own business as an example.
Here are some the main steps you need to take to consistently make $100 per day or more online from Google Adsense:
Create a Blog & YouTube Channel for the Same Niche
First off, you need to do some research on a YouTube channel and blog combination.
Find something that you tend to enjoy learning about or doing in your free time.
Ideally, you have a natural talent at something and can make a channel related to that.
If you aren't sure about what kind of blog or YouTube channel you want to make, try these videos for inspiration:
Once you have an idea of what kind of YouTube channel you want to create, make a blog that will cover the same topics.
Create Videos & Blog Posts That Promote Each Other
Once you've figured out what kind of blog and YouTube channel you want to do, start creating content.
Then, you want to cross promote them when they cover the same subject.
So, with a YouTube video, you want to embed it into a blog post like I did at the top of this one and include a written version of the video with links.
Then, you want to take the link to the blog post and put it in the first few sentences of the corresponding video's description.
This way, if one takes off, usually the other one will too.
If the YouTube video takes off, people will click on the link in the description for links and more info.
Otherwise, if the blog post takes off first, people can watch the video on the page because it is embedded there.
Obviously you still want to promote each one, but when you start getting content ranking in search results, traffic should start pouring in.
For YouTube marketing tips, try these videos:
If you need a few blog tips, try these strategies:
Target Keywords with High Bids and Volume
When it comes to keywords for your videos and blog posts, you can maximize Adsense earnings by going for:
- High volume (for more traffic potential)
- High bids (for high CPM and more earnings per thousand views)
- Low competition (for a better chance to rank in search results)
To research the bid range, search volume, and low competitions for keywords (especially for blogs), I recommend the Google Adwords Keyword Planner.
You can also try Keywordtool.io for a tool that has separate Google and YouTube search info.
Follow YouTube Guidelines or Lose Money
It may seem obvious to follow the YouTube guidelines, avoid cursing, stay away from controversial topics, etc., but many people make brands that do otherwise.
Sometimes these brands do well in spite of occasional demonetization of videos and such, but others bite the dust after their run of success comes to an end.
With the way YouTube can change its ad policies to appease large companies at any given time, it's best to just start a channel that is advertiser-friendly from the beginning.
Maximize Ad Space on the Blog Without Hurting User Experience
One thing that used to be a struggle for bloggers is maximizing ad revenue by placing ads in different spots on blog posts.
You either had to learn some code and do it yourself, pay a web developer to do this for you, or get a WordPress plugin that could hopefully let you do it without coding.
Luckily, Google realized this was difficult for many bloggers and came out with the Adsense Auto Ads feature.
When you turn on Auto Ads in your Adsense account, Google will automatically start optimizing ad placement for you, without you having to do much of anything.
This way, you can maximize ad revenue using Google's resources and just focus on creating better content for your audience.
Make sure to use this feature if you want to maximize ad revenue on your blog.
Do Daily Content
Another valuable lesson I've learned about succeeding on YouTube is how effective daily content can be.
The same goes for blogging as well.
When you do daily content, not only are you giving yourself more chances to get traffic, rank in search results, and make money, but you also get better at speaking, writing, and all the skills you need to make the content.
For instance, watch this video by Gary Vaynerchuk on quality vs quantity for content:
His philosophy on the debate between the two seems to give more weight to quantity than a lot of others'.
By doing more quantity, you can increase the quality faster because you're getting more feedback than people who just publish a few things here and there.
Focus on Keyword Topics You can Dominate
Although SEO is more difficult than it used to be with changes in algorithms and more competition being added to every niche, it still is important.
In fact, you only need to be good at ranking for a few keyword phrases over and over.
Because you can distinguish your brand as the go-to for a certain type of content.
For example, someone like Neil Patel is very good at dominating topics like digital marketing.
Or in my case, people tend to search my name next to “work from home” a lot on YouTube.
The point is, you want to be known for something and branching out too much, especially early on can really hinder you brand's growth.
One thing you can do after you've been creating content and getting consistent traffic for a while is type in your website or YouTube channel name in the search bar and see what comes up next to it.
This can tell you how the majority of people view your brand and what kinds of content you might want to focus on in the future.
Build an Email List
It's also very important to build an email list, especially if you have a blog.
An email list is like your own subscriber list that doesn't require people to be on social media to follow you.
It's known as a great way to market your product and services to people and protect your brand if something happens to one of your social medias accounts that might have lots of followers.
Plus, you can use it to notify fans when you have new content published and send them a link straight to it.
You'll also want to have a tool on your blog for collecting subscribers like Ninja Popups or OptinMonster. These tools help people subscribe to your list, so that you can send them to your content or market to them using something like GetResponse.
Study Your Competitors
One of the best ways to ensure your success when making money from a blog or YouTube channel is to study your competition and try to outdo them.
Study their top performing videos and blog posts.
Which ones rank?
Which ones got the most views?
Studying them can not only help you get more ideas for future content, but it can help you know what the standard is in terms of quality.
Track Your Successes and Failures
One of the best things I ever did for my business was create a spreadsheet to track which of my YouTube videos performed poorly and which ones performed above average.
You can do the same thing for blog posts.
Either way, you need to make sure you don't repeat mistakes and that you capitalize on what works.
For instance, you might have a spreadsheet with one page that tracks which YouTube videos earned more money from Adsense than usual.
Then, you could have another page with videos that performed below average in terms of views, money earned, etc.
Before creating a new video, go back and look at these pages to make sure it has a good chance of succeeding based on how similar videos performed in the past.
Study Analytics Daily
Another thing that helped me go full-time as a blogger and YouTuber was studying my analytics more.
With YouTube and Google Analytics, you can find trends.
These trends will tell you what your audience wants more of, what they want less of, and what's working right now.
They can also tell you what you need to work on.
Using YouTube as an example, if you see that your CTR (clickthrough rate) is low, you need to work on your titles and thumbnails.
If you see that your watch time percentage is low, you might want to work on ways to keep people's attention better throughout the video.
You can't just go by likes and comments when it comes to your videos.
Knowing what your audience wants and what will make money is about studying their behavior when interacting with your content using your analytics.