6 YouTube Video Ideas for Growing a Small Business

In this video, you will learn about 6 YouTube video ideas for growing a small business.

There are many creative ways to promote any business on YouTube that you may have not even thought of yet.

Enjoy the video and let me know what you think in the comments below!

Here are some YouTube video ideas that will help you build your small business:

1. Product usage

Product usage videos are great because they show all the features and benefits of your product, so people can see what it would be like to use it in their day-to-day lives.

Helpful resources:

• Gameplay video example
• Photoshop usage video example

2. Product comparisons

Product comparisons are very effective because they give people reasons why your product or service is superior to the alternatives.

Helpful resources:

• Buffer vs Hootsuite example
• Samsung Galaxy vs Apple iPhone example

3. Tips / How-To videos

Another way to please your customers is to give them tutorials for how to use all aspects of the product or service. You may also give them tips that don't come with the box or instructions of the product.

Helpful resources:

• Email marketing tips example
• Getresponse

4. Testimonial videos

Testimonial videos are important because they share a different perspective on the product or service than the company itself would. This helps people see both sides of the story and relate more to the people in the testimonials.

Helpful resources:

• Lifelock
• Lifelock testimonial example
• Amazon FBA
• Amazon FBA testimonial example

5. Behind the scenes videos

Behind the scenes videos can have a wide range of variations. You could have someone who is not an employee taking videos of what's going on in a store. You could even show people what goes into a regular day at the office of your company.

Helpful resources:

• Holley behind the scenes video example
• Baywatch movie behind the scenes video example

6. Special giveaways or contests

A special giveaway or contest is a great way to get people involved with your brand while showing some generosity. Entering people into a prize pool can get you a huge boost in subscribers, for instance.

Helpful resources:

• Camera giveaway video example

Conclusion

YouTube can be one of the best places to advertise and grow your small business because of the ridiculous amounts of traffic available.

With these different types of videos, you can build a lot more brand awareness and help people feel better about purchasing your product or service.