3. Don’t Target Keywords
You only want to target keywords to a certain extent and not just compose all of your posts with the sole purpose of ranking highly in search engines. Your posts should be geared toward providing value to your audience and not just to get on the first page of Google.
Google updates its algorithm all the time and the few factors that always get you good results in Google’s rankings are creating quality content for readers, updating your blog daily, and getting as much social media exposure as possible.
Write your posts more for a topic instead of a specific keyword because it will be better for your audience and you will get more rankings for multiple keywords that are related to your topic as well as more blog authority.
People that search for more of a general topic, are the ones that stick around and follow you, or even subscribe to your email list. People that search for very specific keywords, find what they’re looking for and then move on.
The ultimate goal is to make all of your posts very readable with valuable information about a somewhat general topic for your target audience.
4. Publish Regular Content
Well this is pretty straight forward…
Google wants fresh content and constant updates. Try to publish fresh content at least a couple of times a week. By doing this, it lets Google know that your blog is active and you didn’t just make it and forget about it.
Publishing regular content also gets you a higher page rank and site authority. Having site authority is one the best ways to get consistent traffic and page rank. When it comes to SEO, your site’s authority is always key. As your overall domain authority goes up, the search engine ranking of ALL of your pages will go up. It’s a win-win situation.
5. Internal Linking In Posts
Internal linking is one of the primary factors that separates high quality sites from low quality sites.
Sites that do not have internal linking in the blog posts or pages, are like article directories. They have the content, the author background, and the one link in the author background that is a link to an affiliate site, trying to get you to buy something after that one post.
These are also called link farms. The sole purpose of these posts is to build backlinks to a site, not to actually provide value.
Google tends to penalize these content farms that don’t link to any other pages or posts and just have the one external link to send readers to, in many cases for a product sale. To avoid getting penalized by Google for link farming, make use of internal links. Shoot for at least a couple of internal, contextual links in each post or page.
By using internal links, you get the benefits of highly relevant backlinks, dramatically increased average time on site, as well as average page views because many people like to click on contextual links.