Lets face it, failure is apart of our world. It's tragic when people try so hard at something and still just can't seem to find success.

But, thanks to the book, Think And Grow Rich, based on Napoleon Hill's findings of what makes people fail or succeed, you can now narrow down what is causing success to avoid you.

Think And Grow Rich is considered one of the greatest books on success of all time.

It took Napoleon Hill about 25 years of his life to study the most successful people on the planet, figure out what made them successful and what makes the other 98% of the world either mediocre or average.



He concluded, when trying to figure out what makes people to fail to reach their goals, that their are 30 major causes.

It is very significant that Napoleon Hill pointed these causes out because if you aren't yet successful, you can go down the list and figure out which of the causes apply to you, so you are aware of them and can address them.


Here are the 30 major causes of failure according to Think And Grow Rich:


1. Unfavorable Hereditary background

If you have some kind of deficiency of brain power because of a disability or some sort, there is not much you can do about it. This is the only one of the 30 causes of failure that cannot be easily corrected.


2. Lack of a well-defined purpose in life

If you don't have some kind of goal that you are aiming for, how are you supposed to achieve anything or therefore be successful? Have a clear, defined goal that you want to achieve and know why you are working to reach it.


3. Lack of ambition to aim above mediocrity

People who don't want to get ahead in life can never be successful. This when you just don't want to even try to improve your life and would rather stay at a mediocre level. I doubt most people actually intend to stay mediocre their entire lives.


4. Insufficient education

A lack of the right education can be overcome with ease. In Think And Grow Rich, Napoleon Hill explains that it is not so much the most highly educated people in school that are the most successful, but the ones who self educate themselves.

School cannot teach you experience. It is not all about knowledge, but knowledge that is applied that is important.


5. Lack of self-discipline

If you step in front of the mirror and feel like you see your greatest enemy, this may be one of your biggest causes of failure. You must learn self-control to avoid letting any negative qualities overtake you. You must develop your mind and become your own best friend to conquer yourself this way.


6. Ill health

If you aren't healthy, you probably don't ever feel like getting much work done. This is another aspect of self-control that many people struggle with. The 5 main causes of ill health outlined in the book are:

  • Overeating of foods that don't promote good health
  • Wrong expression of thought; giving expression to negatives
  • Wrong use of and overindulgence in sex
  • Lack of consistent physical exercise
  • Improper breathing, causing an inadequate supply of fresh air


7. Unfavorable environmental influences during childhood

One thing you definitely cannot do is live in the past.

“If you drive with a rearview mirror, you're going to crash.”

-Tony Robbins

Most people that become criminals had pretty bad childhoods or just grew up in a bad environment. Many have been through this and overcome it though, so others must learn to do the same to be successful by surrounding themselves with the right supportive people.


8. Procrastination

This is definitely one of the biggest causes of failure. It's actually one of the ones I struggled with the most when I was starting out as an entrepreneur. In seems in today's society, people are becoming more and more lazy as technology progresses.

This does not promote success. Hard work and consistency are what will get you to where you want to go.


9. Lack of persistence

It's a lot easier to start something than it is to finish it. Especially in entrepreneurship, people tend to be excited about getting started, but then quit at the first sign of defeat. The most successful people in the world had to go through many failures before their first successes.

Failure cannot cope with persistence. As long as you keep consistently working towards something, you will get past every bump in the road you hit and eventually reach success.


10. Negative personality

You must attract people to you with your personality, not repel them. When people are attracted to you, they want to do business with you and just be around you. Become a more positive person and you will develop better relationships with people that can help you.


11. Lack of controlled sexual urge

Sex is the most powerful stimuli that moves people to action. It has to be controlled and the emotional energy must be converted into other channels.


12. Uncontrolled desire for “something for nothing”

To reach success or achieve any goal, you must provide something in exchange. To always want something for nothing is to have a gambler's mentality that will never reward you in life consistently. You must give value to get value in return.

An example of how the gambling instinctive causes failure is the stock market crash of 1929.


13. Lack of a well defined power of decision

The reason business owners can make the toughest decisions under pressure is because they make quick decisions and change their mind slowly. Failures make slow decisions if any at all and change their mind too easily.

You can't stay consistent if you keep changing your mind on the direction you're going in.


14. One or more of the 6 basic fears

You must overcome any fears that may hold you back from taking action to achieve a goal.

Here are the 6 fears:

  • Fear of poverty
  • Fear of criticism
  • Fear of ill health
  • Fear of loss of love of someone
  • Fear of old age
  • Fear of death

15. Wrong selection of a mate in marriage

It's a sad statistic, but more people in the U.S. are now divorced than married. Many people just do not have a harmonious marriage and that can definitely affect your business or work performance. Being unhappy in your personal life will usually kill your ambition for achieving great things in your career.



How To Make The Internet Work For YOU” 

The 3 best ways to build a business online and how to master them all. 

Download Your Free Copy Here


 16. Over-caution

Although you don't want to be too hasty, you don't want to be overly-cautious either. You have to take some chances to achieve big things, but don't go for the hail mary everytime. Make logical decisions and you'll have a good balance of caution and risk.


17. Wrong selection of associates in business

If you're going to work with others in your business, you want them to be people to uplift you. If you are choosing an employer, try to choose one that is an inspiration and will set a good example for you to learn from.


18. Superstition and prejudice

Superstition is a form of ignorance and so is being prejudice. Superstition is also a form of fear. People who are successful keep open minds and are afraid of nothing.


19. Wrong selections of a vocation

It's pretty hard to want to strive to achieve great things in a field that you aren't very passionate about. It's amazing to me how many people settle for less and take a job they don't even like because they think they have no choice.


20. Lack of a concentration of effort

You don't want to try and master too many things all at once. Become a specialist before you branch out into other things because a “jack-of-all-trades” isn't very good at anything.

“I fear not the man who practiced 10,000 kicks once. I fear the man who practiced 1 kick 10,000 times.”

– Bruce Lee


21. The habit of indiscriminate spending

Especially in business, you need to have a budget. You need to be able to manage money in all aspects of life really. Indiscriminate spending will create a fear of poverty because you won't ever have much money left over in the bank.

Without much money in the bank, you won't have much courage to push for better business deals. You just take whatever you are given when you have a fear of going broke.


22. Lack of enthusiasm

Have you ever tried to do a business deal or sell something when you didn't even have any enthusiasm about what you were selling? If so, you know it never goes very well. People don't like downers. Get around people that are enthusiastic about what they're doing and it'll rub off on you .


23. Intolerance

You definitely don't want to be closed-minded when trying to achieve success. You need to be open to new strategies and knowledge that comes from those who have already reached the level you want to be at.


24. Intemperance

Napoleon Hill states that if you overindulge in things like food, sex or drinking, it could be fatal to your success. Control yourself and don't give in to little temptations that could throw you off track.


25. Inability to cooperate with others

If you have ever watched the TV show Shark Tank, you know that the business investors never want to make deals with people that don't seem like they would work well with others. You're not going to always be right.

You're not going to always get your way. Learn to accept that and be tolerant of other people and you're already way ahead of countless others in the journey to success.


26. Possession of power that was not acquired through self effort

Have you ever noticed that the majority of people that get large inheritances at an early age or people that win the lottery tend to just blow all the money, only to be broke again? Successful people stay successful because they earned their success and so should everyone else.


27. Intentional dishonesty

When trying to move up in life, your word and your reputation can be your biggest assets or your biggest faults. Being dishonest with people on purpose is a good way to get in peoples' “dog house” and end up losing everything.


28. Egotism and vanity

These two things are just fatal to success. When people see these traits in you, they are red flags that are hard to look past.


29. Guessing instead of thinking

Have you ever known one of those people that automatically makes arguments and forms opinions on the spot without even taking the time to learn the facts? That won't win you much respect in life either. Be logical and know the facts before making decisions or forming opinions.

Laziness and not doing your homework will lead to a lot of bad judgements.


30. Lack of capital

Especially when it comes to starting a business for the first time, it helps to have some capital in the bank to absorb the mistakes you're likely to make and keep you from getting into debt, killing your credit or anything like that. Those types of problems are hard to recover from in today's world.



This book is so powerful. I definitely recommend you read Think And Grow Rich if you haven't already.

And now that you know what tends to cause peoples' failure, you can go through this list a few times and use it as a checklist to figure out what you suffer from and must fix to help create the success you desire.

If there is another cause of failure that was not mentioned, feel free to let us know about it in the comments or send us a private email and we'll help you figure out what you can do about it. If you address all your weaknesses, you are sure to create the success you want in life.

Hopefully this list has helped you identify what is holding you back. I would say procrastination, fear of criticism and a lack of a well-defined purpose are the ones I see mostly common as the causes of failure for new entrepreneurs.

I know procrastination was my biggest challenge to overcome when I started out. What was or still is holding you back from reaching your goals?


    6 replies to "Think And Grow Rich: The 30 Major Causes Of Failure"

    • Bryant Art

      Hey Justing, I love your last name

      I was listening to the audiobook yesterday, this was on my to-do list for a very long time, when I heard the “30 causes of failure” I knew I had to start crossing out, my chances of success are not very high according to that list. thanks for the summary and the explanation, it is very helpful!

      Bryant Art, Cupertino CA

      • Justin Bryant

        It really is a great book. Hope it helps you achieve your goals!

    • Claire Powell

      l first read think and grow rich at 30 and it changed my life, made me think about how l can be anything do anything and how we have so much power within our minds. l have read the book many times and and each time l find it so inspiring and powerful. It does not matter how old you are or what you have been trained in or where you come from, its all about how you think and believing in your abilities. Its all true and we should be so grateful that this book is there for us to read.

    • Bob Hous

      Great! I am going to purchase a copy of this book.

    • Mcneil belle

      This is awesome thank you for taking the time out to post all the 30 failures that hill pointed out in the book it’s like a cheat sheet bless you

Leave a Reply

Your email address will not be published.