Last Updated on September 28, 2026 by Justin Bryant
Pinterest is hiring a U.S.-remote Content Designer II, Personalization to help shape the language, information hierarchy, and content strategy behind personalized product experiences such as the Homefeed. The company lists a base salary of $81,921-$168,660, and the position is also eligible for equity.
This is not a general social-media writer or marketing-copy role. Pinterest wants at least three years of user-focused product content-design experience and a portfolio showing how the applicant has solved product problems through language, content strategy, and cross-functional work. The role can be situated anywhere in the United States, but the employee is expected to attend in-person collaboration one or two times every six months. The official application was active when checked on September 28, 2026. Greenhouse job ID: 7908767.
What Is Pinterest?
Pinterest is a visual discovery and planning platform where people save and organize ideas for topics such as home projects, recipes, fashion, travel, and life events. The product uses recommendations and personalization to help users find relevant ideas.
This role sits on Pinterest's Personalization team. Its focus is making adaptive experiences understandable and trustworthy, including helping users understand why recommendations appear and how they can influence what they see.
Pay and Benefits
Pinterest lists a U.S. base salary range of $81,921-$168,660. The final offer can vary with location, relevant experience, skills, expertise, and travel considerations. The job is also eligible for equity, but the official listing does not state a target grant or estimated value.
The posting links applicants to Pinterest's broader benefits information rather than spelling out plan details inside the job description. Applicants should confirm health coverage, retirement benefits, paid leave, equipment, home-office support, and equity terms for their location during the hiring process.
Job Highlight: Content Designer II, Personalization
Content design is the practice of using words, structure, and information strategy to make a product easier to understand and use. In this role, that means working on personalized Pinterest experiences rather than simply writing promotional copy.
The designer will collaborate with product managers, product designers, engineers, researchers, data scientists, and other partners. The work includes clarifying recommendations, contributing to reusable content patterns, using research and data to guide language decisions, and protecting user trust as the product adapts to individual interests and behavior.
Pinterest also expects the designer to explore AI tools and prompting methods during discovery, concepting, evaluation, and iteration. AI familiarity is useful, but the listing emphasizes that candidates must be able to explain their reasoning and apply their own content-design judgment.
Key Responsibilities
- Shape personalized experiences across Pinterest, including the Homefeed and other discovery surfaces
- Use content design, information design, and user-centered thinking to improve product experiences
- Help users understand recommendations and engage with personalized features
- Use research, data, and user insights to make content decisions
- Build scalable content frameworks, patterns, and standards
- Write transparent explanations of why users see certain content and how they can shape their experience
- Explore AI tools and prompting approaches while applying human judgment
- Partner with Product, Design, Engineering, Research, Data Science, and related teams
- Share lessons and strengthen the broader Pinterest content-design practice
Qualifications
Pinterest is looking for:
- At least three years of experience in user-focused product content design
- Experience with complex, data-informed, or personalized experiences, ideally
- A portfolio showing product problems solved through language, content strategy, and collaboration
- Ability to influence the content approach for a feature or experience, not only edit individual strings
- Strong cross-functional collaboration grounded in user needs, clarity, and design principles
- Curiosity about emerging AI capabilities and responsible use in content-design workflows
- A bachelor's degree in design or a related field, or equivalent experience
The degree language includes equivalent experience, so a bachelor's degree is not the only stated path. Applicants still need the specialized content-design background and portfolio; this should not be presented as a beginner writing job.
Resume Keywords
Use these terms only when they accurately reflect your experience:
- Product content design
- UX writing
- Content strategy
- Information design
- Information hierarchy
- Personalization
- Recommendation systems
- User-centered design
- Product discovery
- User research
- Data-informed design
- Content patterns
- Design systems
- Product design
- Cross-functional collaboration
- Homefeed
- AI prompting
- Content evaluation
- Portfolio
Strong resume or portfolio examples can explain the user problem, the research or data used, the alternatives considered, the final language or information structure, and the measurable effect on comprehension, trust, or product behavior.
Location and Schedule
The official listing identifies San Francisco, California, or Remote, United States and says the role can be situated anywhere in the country. Pinterest expects in-person collaboration one or two times every six months. The page does not identify the destination, duration, or who pays travel costs, so remote applicants should ask for those details.
Relocation assistance is not available. The posting does not state daily hours, a time-zone requirement, weekly hours, weekend work, equipment, a home-office stipend, or an application deadline. It is listed as a regular individual-contributor position, but the page does not explicitly label the time type as full time.
Closing Notes
This opening may fit an early-to-mid-career content designer, UX writer, product writer, or content strategist with at least three years of product experience and a strong portfolio. Its biggest advantages are Pinterest's recognizable brand, broad U.S. remote eligibility, a clear salary range, equity eligibility, and work at the intersection of content, personalization, product design, and AI.
The biggest catches are the specialized portfolio requirement, three-year experience minimum, broad location-based pay range, periodic in-person collaboration, and missing details about schedule, equipment, benefits terms, and travel expenses. The exact Greenhouse job ID is 7908767, and the official application was last verified active on September 28, 2026.
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