Optimal Image Sizes For Social Media Marketing

Are you getting the optimal image sizes for your social media marketing? There are a lot of variations when it comes to optimizing your images.

Although we all wish there was some kind of “one size fits all” way to do social media images, your marketing will take a hit if you try that.

Image sizes may not matter too much if you are just posting a picture from your family vacation on your Facebook profile, but if you are running a business, every website visitor, lead and sales conversion counts.

Don't take image sizes lightly. A picture really is worth 1,000 words (or should I say 60,000), especially on social media. Did you know that the brain processes visual information 60,000x faster than it takes to process text?

Now, maybe you are starting to see how important every image can be for your brand. And for that reason, here is an optimal image sizes cheat sheet for social media:

Optimal Image Sizes For Social Media By Platform

1. Facebook:

File Size: Must not exceed 15 MB

File Type: JPEG, BMP, PNG, GIF, TIFF

Acceptable Image Size: 720 x 720 pixels

Optimal Image Size: 2,048 x 2,048 pixels

2. Twitter:

File Size: Must not exceed 5 MB for images or 3 MB for animated GIFs

File Type: JPEG, PNG, GIF

Acceptable Image Size: 440 x 220 pixels

Optimal Image Size: 1,024 x 512 pixels

Related: 5 Easy Ways To Make Money With Your Twitter Account

3. Google+:

File Size: Must not exceed 36 MB

File Type: JPEG, GIF, PNG

Acceptable Image Size: 720 x 720 pixels

Optimal Image Size: 2,048 x 2,048 pixels

4. Tumblr:

File Size: Must not exceed 100 MB

File Type: JPEG, PNG

Acceptable Image Size: 540 x 540 pixels

Optimal Image Size: 1,280 x 1,920 pixels

Related: 35 Tumblr Marketing Tips And Statistics That May Shock You

5. Instagram:

File Size: No limit known

File Type: JPEG, PNG, GIF

Acceptable Image Size: 612 x 612 pixels

Optimal Image Size: 640 x 640 pixels

6. Pinterest:

File Size: Must not exceed 10 MB

File Type: JPEG, PNG, GIF

Acceptable Image Size: 236 pixels wide (height will be scaled for you)

Optimal Image Size: 736 pixels wide (height will be scaled for you)

Related: 8 Killer Strategies For Boosting Pinterest Traffic

7. Linkedin:

File Size: Must not exceed 100 MB

File Type: JPEG, PNG, GIF

Acceptable Image Size: 400 x 400 pixels

Optimal Image Size: 531 x 399 pixels

Conclusion:

More and more people on the internet are increasingly engaging with visual content like images and videos more than ever.

You could say that in the near future, people might just stop reading long articles altogether and resort to nothing but multimedia to consume information from brands.

With statistics like: 87% of total Facebook brand page interactions coming from images, tweets with  images getting 150% more retweets and 89% more favorites, and 70% of marketers planning to increase the use of visual assets in 2015, you have to realize the importance of optimizing your images, as well as using them more frequently in your marketing.

Use the optimal image sizes for social media marketing, experiment with visual media more frequently for your brand and see what kind of results you could get by leveraging these new trends.

Have you been using the optimal image sizes in your social media marketing? Will you be using images and other media more often for your brand? Let us know in the comments.