This role reports directly to the Chief Customer Experience Officer and will own the creation and growth of the Apptega Customer community. You will form a vision and a plan for the community, then launch and grow the community with frequent communications to our customer base and partners.
Your focus will be on making the community a valuable and engaging experience, connecting the community closely with the Apptega platform, and establishing the community as a successful channel for customer interactions, customer support and customer advocacy.
You will position and grow the community not only as a valuable resource for Apptega customers, users, and partners but also as a valuable place for content and conversation for all visitors interested in compliance, GRC, and cybersecurity topics. The Apptega community will extend into popular social media channels, so experience with social media conversation and marketing is also valuable for this role.
What you’ll do…
- Structure the community experience using slack and community platforms so that new community visitors and members quickly see value and increasingly engage with others in the community.
- Track, analyze, and report progress against community goals, with accountability for achieving business results for community growth, community engagement, and community-driven new customer acquisition.
- Actively communicate in social media channels to engage in topical conversations with customers and key industry influencers to promote the community, highlight happenings within the community, and encourage third-party coverage of community activities.
- Collaborate with the Marketing team to structure the community as a channel for new customer acquisition, attracting visitors with rich community content, building a relationship with them via the community, and converting them to Apptega customers.
- Connect the community to other critical marketing and customer content programs, such as our webinars, podcasts, and new product launch announcements, creating synergies between those programs and the community.
- Set up and manage incentives and rewards in the community, recognize members for their content contributions and achievements with the Apptega platform, and source new customer stories.
- Build systems and incentives to encourage community members to refer others to the community and Apptega.
- Actively manage and evolve the Apptega voice and tone, contributing to the maturation of our brand as a trusted leader in the marketplace.
- Use the community to gather member feedback, answer key questions about customer needs, and enable and facilitate other Apptega team members as they conduct research in the community.
- Use the community to facilitate and organize meetups and events in the physical world, bringing even more value to members and creating more community awareness.
- Actively shape and encourage community participation among the Apptega team and keep the internal team informed on our community strategy.
Requirements
- Passionate and very knowledgeable about compliance, GRC, and cybersecurity, with a demonstrated track record of social engagement, thought leadership, community creation, or event management in that space.
- Very active in social media channels, with at least two years of experience using social media for community conversation or marketing purposes.
- Experience working directly for a B2B software company in a marketing or customer-facing role is a plus.
- Must be passionate about growing customer communities and engaging customers within them.
- A big plus if you additionally have experience managing a customer/user community of an established B2B SaaS platform.
- A big plus is your understanding of the B2B SaaS marketplace and the proven marketing routes utilized to reach business customers.
- Understanding of search engine optimization and other practices that help drive traffic to a community's public-facing pages.
- Strong planning and organizational skills are required.
- Motivated and ambitious individual with presence, confidence, and energy.
- Ability to work strategically as a proactive self-starter with independent decision-making, driving rapid work delivery, and having a hands-on approach.
- Experience writing customer-facing marketing content.
- Excellent communication and presentation skills.
Benefits
What you get:
- Competitive salary and comprehensive benefits package.
- Opportunities to work on challenging and impactful projects.
- Mentorship and opportunities for career advancement.
- A supportive and collaborative workplace culture.
- Exposure to cutting-edge technologies in the compliance and cybersecurity sector.
- On-the-job training and professional development opportunities.
Apptega Position Perks:
· Base salary plus incentives
· Unlimited Paid Time Off
· Medical, Dental & Vision Coverage
· Retirement Plan (401k with Matching Funds)
· Training & Development
· Office Snacks
· Gym membership on-site