The Nielsen Mobile App offers an easy way to earn rewards just for helping improve market research. By installing the app on your smartphone or tablet, you join the Nielsen Mobile Panel—a research initiative that helps measure how consumers use mobile devices and interact with websites and apps. Your participation helps shape the future of digital media.
What Is the Nielsen Mobile App?
Nielsen, a leader in audience measurement and market research, uses this app to study general mobile behavior across a broad range of users. Once installed and running, the app passively collects anonymized information about your browsing activity, app usage, and time spent viewing content. This data helps media companies, app developers, and marketers better understand mobile trends.
How to Join the Panel
To start earning rewards, you must first complete the online registration form. Some participants may be directly invited by Nielsen and receive unique registration credentials. Once registered, you can install the app on your device and begin contributing to the panel.
Without registering, the app will not function or track your participation, and you won’t be eligible for rewards. Those who are not directly invited can still sign up through the Nielsen Computer and Mobile Panel website.
How It Works
The Nielsen Mobile App uses a local VPN on your device to capture high-level web and app usage information like URLs and timestamps. It also uses Foreground Services to interact with Nielsen-provided wearable devices via Bluetooth and sync with Nielsen's systems for data processing. The collected data is aggregated and anonymized, ensuring your privacy while contributing to valuable market research.
Additionally, the app includes tools for managing your account and viewing or redeeming earned rewards.
Why Participate?
By participating in the panel, you’ll be rewarded for simply using your phone or tablet as you normally would. You don’t need to change your habits or engage in tasks—just let the app run quietly in the background. Your contributions help Nielsen produce industry-leading insights while you earn points that can be redeemed for prizes and gift cards.