Being in business for yourself gives you a sense of freedom that not much in life can compare to. However, whether you have been in business for years or are a young entrepreneur just getting your feet wet, the world of business is evolving quickly.
In order to ensure you are keeping up with the competition, it's important to understand the numerous ways in which technology is innovating and incorporate the conveniences it yields into your business model.
Point of Sale Options
Are you still using a standard cash register as your primary means of conducting business transactions? If so, you may consider updating to a Point of Sale, or POS, system. While you'll still use a cash register, it will instead be operated using a PC, and this opens up numerous new opportunities.
For starters, you can interconnect multiple stations that all report data to the main server. This allows for better accuracy and convenience for you, the business owner. No longer will employees have to remember costs or make mistakes as they punch in numbers.
Furthermore, you can easily track inventory and become more effective when you put in new orders. Phil Cronin, director of Stellarossa from Australia, has this to say:
“We installed these new systems into our first café over two years ago and now we have it in 6 cafes with 2 more coming on line in the next few weeks. As we have grown, the software’s flexibility has allowed us to scale without major additional outlay . The networking capability helps us run our business more efficiently.”
Mobile Payment Option
It seems everyone you know has a smartphone these days, and you may even be annoyed when friends or family are glued to their screens. However, you can use this to your advantage when it comes to your business.
More customers than ever before are downloading apps on their mobile devices to add a unique level of convenience when making payments.
From Google Wallet to PayPal and more, you may be surprised at the number of people who will value the fact that your business is compatible with their technological way of daily life.
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The Security Scare
There are always a few bad apples in every barrel, and one of the downsides of the increase in advancements is that some choose to steal the financial information of others for their own financial gain.
Clever crooks can easily get the credit card information of the customer in front of them in line using devices of their own.
However, when you allow customers to pay using apps downloaded on their smartphones, their financial information is stored securely, and those bad apples are beaten at their own game.
A Changing World
If you are reluctant to change the way you've always done business, there are some statistics that may persuade you to consider how you should run your business in the future. The Pew Research Center has conducted studies, and they reveal that:
- 64% of Americans own a smartphone
- 63% of adult Americans use their phones to surf the web
- 30% have used their phones in the past 30 days to decide whether or not to do business with a specific establishment
Keep in mind, these are current statistics, and many of those included in the study remember life before our current technological age.
The next batch of consumers will remember cell phones and other mobile devices and all of their capabilities as a normal way of life. It's best to prepare to accommodate their needs now in order to continually keep up with the competition.
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Help the Environment
There have been notable changes in the environment, and most agree humans are to blame. When you push toward a paperless environment using the equipment now available, your business can do its part in reducing the global carbon footprint.
Endless Opportunities for Success
Not all that long ago, entrepreneurs were primarily restricted to doing business with customers within their general geographic area. However, in just the last decade, things on the business front have changed exponentially.
Today, you have the opportunity to reach out and offer your valuable products or services on a global level.
By considering the new technologies at your disposal and taking the steps to implement them into your business model, you're on your way to new and endless opportunities for success.
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