Social Media Community & Digital Listings Manager
The Community & Listings Manager will play a pivotal role in shaping and executing the KKF digital brand strategy & consumer engagement positioning. This role is at the forefront of digital presence & community engagement for all inquiries from guests via review websites, email, company websites, and social media and will impact 3PD efficacy through the management of such.
Essential Duties and Responsibilities:
- Execute a comprehensive social media strategy aligned with branding and marketing objectives.
- Manage and oversee paid social media advertising campaigns, ensuring effective budget allocation and ROI.
- Create and manage all online review listings (Google, Yelp, TripAdvisor, Apple, etc.) and website contact forms.
- Optimize store listings for search engine visibility and local search rankings, ensuring accurate and consistent information across all platforms.
- Serve as point of contact for all Digital Guest Relations, including becoming subject matter expert for all Guest Relations software and related platforms.
- Track and report negative guest feedback to Operations stakeholders for mitigation and guest recovery.
- Work with Director of Marketing Technology and local field teams to ensure all guest inquiries via social, email, company websites, and review websites are responded to in a timely manner.
- Assist Director of Marketing Technology with creative campaign and asset requests, menu updates, and overall project management.
- Support Marketing tasks as assigned by supervisor.
- Stay updated on industry trends, digital technologies, and emerging social media platforms to ensure the brand remains at the forefront of digital marketing practices.
Organizational Alignment
Reports to the Director, Marketing Technology
Requirements
Education and Experience
- 1-2 years of progressively responsible experience in hospitality or convenience store marketing.
- Bachelor’s degree from accredited college or university with Marketing or Communications focus.
- Experience in the convenience store industry a benefit.
- Deep understanding of digital and social media platforms.
- Proficiency in Microsoft Office Suite and familiarity with communication tools and platforms.
- Creative thinking and the ability to develop innovative communication strategies.
- Familiarity with Sprout, Yext, or similar platforms.
- Working knowledge of Google Analytics.
- Strong project management skills and the ability to meet deadlines.
Knowledge, Skills, and Abilities
- Outstanding written and verbal communication skills and strong communication skills to consumers across varying platforms.
- Experience working in a fast-paced, high-performance culture in a company experiencing great growth and change.
- Knowledge of best practices from a larger organization; ability to balance that knowledge with a hands-on approach to apply those practices and translate ideas into actionability.
- Ability to think critically and anticipate issues before they arise, and proactively suggest long-term solutions.
- Demonstrated insight, analytical skills, and good judgment; a “quick study” and the ability to make sound decisions independently.
- Ability to manage multiple projects, set priorities, and meet deadlines.
- High sense of urgency with a focus on details and results; ability to apply broad expertise or unique knowledge and professional concepts to develop resolutions on critical issues.
- A strong work ethic and entrepreneurial style with an uncompromising commitment to operational excellence.
- Personal characteristics reflective of a fast-paced industry: high energy, self-starter, servant leader, intellectually curious, positive attitude, and low ego, flexible, highly collaborative, and ethical with a high degree of integrity.