Direct mail has been the chosen marketing technique for millions of companies across the globe for several decades.

It offers a means of clear communication with a target audience and most direct mail campaigns can be completed cost effectively, thereby allowing small businesses to preserve their resources.

For those about to begin a product launch, direct mail campaigns offer a number of unique advantages. There are mailing services that provide a comprehensive guide to the many benefits of direct mail campaigns.


Precision targeting

The leading benefit of all direct mail campaigns is that it allows the company to precisely select their target customer.

During a product launch, this type of precision targeting can help companies to select qualified buyers who are more likely to have an interest in the product.

This can help reduce product launch costs and ensures the company achieves a high return on their initial investment.


Streamlined campaigns

Direct mail campaigns can be completed quickly and effectively by small businesses with limited resources.

It’s the reason direct mail is often chosen over other forms of traditional advertising such as television and radio advertisements.

Direct mail campaigns can be formed with just a few days of planning and can offer a simplified form of campaign management.

For companies just beginning their initial marketing campaigns, this style of advertising allows for a steady build-up and therefore greater campaign scalability.


Campaigns can be recreated with ease

Another important advantage of direct mail marketing is the fact that campaigns can be simply recreated.

Companies can target several different buyer demographics within their campaigns, and schedule the campaign release at different times to compare results.

Due to the low cost of direct mail campaigns, this allows companies to discover who their most valued customers are, and to refine their targeting approach in a short space of time.


Direct mail allows for measurable results

A leading benefit to using a direct mail marketing campaign is that it ensures marketers can effectively measure the campaign’s results.

For example, a company might add a coupon code to their direct mail and then measure how many people use that coupon code.

This can then highlight the return on investment for the campaign and provide a foundation to improving future product launches.


Related: Email Marketing Best Practices – The Top 15 For 2016



Direct mail marketing continues to be one of the best ways for growing companies to bring their new products to a wider audience.

To learn more on the benefits of direct mail campaigns, speak with the team of any mailing service directly.


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