We are looking for a Senior Paid Media Buyer + Funnel Specialists. We have good systems, good processes, a positive ROAS on paid marketing, and a great product. But we need someone to come in and take our paid marketing efforts to new heights. Our goal is to hit 100 new clients per month and we need a world-class paid marketing specialist who is an expert media buyer for high ticket coaching to get us there.
This role encompasses two major responsibilities – ad buying and complete paid funnel strategy & management.
At the core of everything we do is a belief that humans are underrated, that we are created in the image of God. And when we turn our ideas into legit products that help people, the world is a better place and the kingdom expands. That’s why our mission is making it nearly impossible to fail for our clients to get customers.This allows our clients to have more impact, make really cool stuff, and not have to spend every waking hour worrying about revenue.
To do that, we need to grow our new clients per month from paid ads to 50. And that’s why we need you. Our marketing team is small, you’d be the second core team member. Which means you’ll have TONS of input into everything we do in marketing and sales.
We need you. Yesterday.
This role is a top priority in the company. Why?
We’ve been coaching companies and solopreneurs in marketing for 10 years and have worked with dozens of Inc 5,000 companies and are the behind the scenes coach of many of the popular marketers and celebrities you follow.
So if the idea of scaling this one paid media funnel to $200,0000+ per month in spend (up from $50,000 per month) while maintaining ROAS so we can help more clients increase their impact —keep reading. 🙂
This role is important because, without you, we will not have the capacity to expand our coaching program and reach more clients. We need you to help us change the world one client at a time.
What will you do in this role?
As the Senior Paid Media Buyer + Funnel Specialist for Growth Tools, you'll have 3 core areas and own 1 primary number.
The core areas you'll be focused on are below and in priority order:
Core Area #1. Paid Media Buying (Meta)
We currently have a single paid traffic funnel running that is operating profitably (2.5+ ROAS collected over the last three months). You will use your expertise with ad buying and funnel optimization to improve these numbers as we scale ad spend.
What success looks like: Your qualified CPL is < $10 with 50% of leads being $5k+ per month coaches. You do this by consistently driving the 3 key metrics of the media buying part of the funnel (CPM, CPC & CPL) down by great creative, smart targeting and healthy campaign structures in Meta.
Core Area #2. Funnel Hacking
You are in love with marketing funnels, always looking for large changes and/or small tweaks to improve things. Total paid marketing geek who loves testing and optimizing. You will create and test everything including new copy, ad types, audiences, video sales letters, landing pages, etc.
What success looks like: You’ve engineered our paid funnels to produce cost per booking <$100 with 50% of the bookings being $5k+ per month coaches.
Core Area #3: Tracking and Reporting
We’re big data nerds here and make all of our decisions based on the story the numbers tell us. We love testing big and bold ideas, and seeing what the data tells us. You’ll be tracking and reporting data daily, and making decisions based on numbers rather than guesses and hunches.
What success looks like: You have every nook and cranny of our paid marketing funnels tracked. You have optimized the funnel using a daily data tracker and are continuing to find ways to achieve higher quality bookings, lower lead/booking costs, and improve profits.
Your #1 goal is profit generated from paid marketing.
New collected profit per month from paid funnel(s) will be your north star and primary measure of how well you are doing in this role.
And your 3 primary KPIs will be:
- ROAS
- Number of units sold & Customer Acquisition Cost (CAC)
- Booking 150+ sales calls booked per week
As the leader of the company, my commitment to you is to always make sure you know what winning looks like and where you stand at all times. This is a performance marketing role.
So, if you LOVE the idea of being praised, paid and promoted due to your top notch production, you'll love it here! But if you like squishy marketing that’s focused on social media, branding and other extremely squishy marketing practices that don't actually drive revenue – you'll hate it here.
What will you learn in this role?
If you come from the traditional offline marketing world or a standard marketing agency, our pace of innovation, action taking, and iteration might be uncomfortable for you. You'll learn how to move fast, iterate quickly, and put zero value into sunk cost. You'll also get to finally spread your wings, get rid of the red tape and do your thing.
If you come from a large corporation or have a bloated management structure where you are now, this will feel like the first day out of prison after a 10-year stint.
If you come from the start-up world or are a Founder yourself, this will feel like a dream in which you can just focus on building the marketing team and engine you've always wanted.
If you are a solopreneur who has spent his/her time bouncing from client to client but are looking for a role that you can own and have huge long-term impact in, this could be the opportunity you've been looking for.
However, if you prefer highly defined day-to-day duties, don't really enjoy figuring things out, and trying new processes seems intimidating, you won't do well in this role.
There is 0 red tape at Growth Tools. We don't care about how other people have always done things, how you have always done things, or what anyone's SOP is. What we care about is: 1) you love what you do every day and wake up excited to do it; and 2) our clients' success.
We ruthlessly measure both on a daily basis.
In this role you will be in charge of:
- Using paid channels (we currently market on Facebook and Instagram) to get 100s of qualified prospects on the phone with our sales team
- Daily strategy / creative / management of all paid ads
- End-to-end performance of our paid marketing funnel(s) including landing page, VSL, call booking page, etc.
- Using paid ads to grow our newsletter subscriptions
- Drastically accelerating our pace to mission by breaking every sales goal you set
You'll walk away from your time at Growth Tools having built awesome marketing funnels, having worked with a team of people that you not only working amazing well with, but are now life-long friends, and having been a key piece in building a company that serves thousands of coaches and consultants looking to help people.
This role will have been a success if you say: “That was the best team I've ever been a part of and the output we created is a high watermark of my career!”
Who will you work with?
You will report directly to Arun Srinivasan, our Director of Marketing.
We are a different kind of company. Our team is close knit, collaborative, competitive, and we maniacally give shout outs when we catch each other doing good things! (We even deliver cakes weekly to celebrate, too.)
It's possible to do work you love!
Where will you work?
We work remote and have for 10 years! We all work remotely and are scattered around North America from Vancouver to Cleveland, and Nashville to Birmingham. That means you have the flexibility to work from home or a coworking location.
What does Growth Tools do and why?
Growth Tools provides the tools and training to help online businesses once and for all solve the problem of getting more clients. We work primarily with teaching based businesses (course creators, influencers, coaches, etc.) to help them significantly grow their revenue and impact—including getting them on the INC. 5000 list. Our tools consist of 10 SaaS products that we give away for free. Our training consists of a 1:1 coaching business, Growth University.
We believe that humans are underrated and that we drastically underestimate what we’re capable of. While much of the news and social media is focused on the negative, we have seen firsthand what a hope-filled entrepreneur is capable of and how much good they can do! At Growth Tools, our job is to help every client grow their business so more people can be helped and more good is done.
Example:
One of our clients, , runs a small design studio. She works with e-commerce companies and helps them create beautiful websites that showcase and sell their products.
When we first started working with her, she had $0 revenue and had just given birth to her first child. 12 months later, while being an awesome mom, she also grew her studio to $100,000. This totally changed her life, gave her freedom to be creative, and truly pour out her best work to her clients.
Do you want to be on the front lines and directly involved with growing some of the coolest and more innovative companies in the world?
I look forward to talking to you.
PS: Here are 8 quick tips on how to stand out and get hired for this role.
Requirements
- You have extensive experience optimizing and scaling call booking focused ad funnels.
- You have profitably grown an ad budget from $50,000 to over $200,000+ /mo in spend
- You have managed a owned an ad budget of at least $100k for at least 3 years.
- You have driven cost per booking to below $110 on scale in a B2B niche
- You have spend $5,000,000+ on social ads
- You have an established tracking and optimization methodology
- You have extensive experience in producing ad creative that converts
- You love copywriting emails, ads and landing pages .
- You are just in love with marketing and see It as your calling, you can't get enough.
- You hate Facebook ad manager, but love wrangling the madness.
- You have directly owned filling calendars for a phone sales team
- You have 3+ years directly owning paid marketing funnels from end to end including KPIs such as CPM, CPC, CPL, Booking Cost, CAC, and ROAS.
- You are a high-bandwidth person capable of handling a dozen projects at a time while prioritizing and executing on the most important ones
- You are really good with people and are energized by being around them
Benefits
- Base: $65,000 – $85,000 per year
- Bonus: up to $40,000 per year
- Work from home (we're 100% remote)
- Quarterly off-site product team retreats
- Epic Annual Company retreats
- Health, vision, and dental insurance for you and your family
- Short-term disability and life insurance for you
- Unlimited vacation (mandated 1-week/yr and Birthday’s off)
- Unlimited education allowance
- Unlimited equipment allowance
- $100/mo. reimbursable personal / marriage counseling