Justin Bryant4 Comments
April 27, 2016
When it comes to getting sales and leads from your website, traffic is the name of the game. It doesn’t matter how compelling your sales page is or how high quality your product is, without traffic, you won’t make much money.
The biggest online brands tend to get 6 figure traffic numbers or more per month. But, how do you even get that much traffic? Don’t worry, there is more than one way to do it.
Here are 20 different strategies for dramatically boosting your website traffic numbers:
Let’s say you are trying to rank for keywords using your website to increase traffic. For instance, maybe you want to rank for the keyword, “shirts”.
Well, good luck. I hope you’re master wizard at ranking content because a single, broad keyword like, “shirts,” is going to be very costly to buy ads for and have lots of competition in rankings.
On top of that, these people wouldn’t even convert very well to customers because you don’t even know what kind of shirts they are looking for.
Now, let’s take it a step further. Maybe you want to try ranking for “womens shirts”. You cut down on the competition, cost for ads and increased conversions by making it more specific, right?
Yeah, but it’s not enough. Competition and advertising will still be high, while conversions will still be low.
Now, if you really want results, you might try ranking for “womens blue short sleeve Adidas athletic shirts.” Now, this is where the results do well.
This keyword phrase is great because:
Focusing on long-tail keyword phrases that are specific like that can get you more traffic through organic search rankings as well as paid advertising with services like Adwords.
Are you writing high-quality posts on your blog, but struggling to get people to see them? This is where Triberr comes in.
Triberr is a community of bloggers that shares each others’ industry-related content. All you do is sign up, find tribes that share content focused on YOUR industry, join them, and members of the tribe will share your stuff on social media.
Of course, you have to share theirs as well, so you develop mutually beneficial relationships with a tight group of bloggers. It’s a great way to get traffic to your blog without spending hours promoting content.
How do you keep people coming back to your website? How do you avoid being forgotten after someone reads an article on your site and leaves? It’s simple, you collect emails.
When you collect emails, not only does it help you send offers to potential buyers, but it allows you to get more website traffic. All you have to do is email your list when you publish a new post.
You can just use a tool like GetResponse or Aweber to write a quick broadcast email detailing what your blog post is about with a link to the full article. Or, you can use those services to do RSS-to-email broadcasts.
This is when you have your list automatically emailed when a new blog post is published using a template that gathers information about the post from your site using RSS.
This way, your new posts end up right in your interested subscribers’ inboxes without you having to manually email people every time.
Sending emails with links to your blog posts result in a few beneficial things:
You know how you get traffic with a blog? Not only do people need to see your articles, they need to be compelled to actually click and read them. Otherwise, they skim over it and go somewhere else.
To make sure people click your blog posts in search results to visit your site, you need to grab their attention with compelling headlines.
How do you know what a compelling headline looks like? Ask yourself these questions:
Trust me, if anyone knows how to write attention-grabbing headlines, it is Yahoo News and other news or gossip sites. Check them and find a way to formulate your headlines in a similar way while still using the right keywords.
Try using these in your headlines to get started:
Most of the world’s top blogs don’t rely on one person to do all the writing. In fact, sites like Entrepreneur have between 40 and 50 posts published per day.
This means that a lot of the top blogs accept guest posts by contributors.
Here’s a few ways to write for other blogs as a guest or contributor:
Not only does guest posting on top blog build your credibility, it increases traffic to your site and can get you a big, juicy backlink as well. It’s definitely worth trying.
Related: Should You Ditch Your Blog Sidebar? Conversions Say “Yes”
Revive Old Post is a very useful little WordPress plugin that allows you to automatically share past articles from your blog on your social media accounts.
All you have to do is get the plugin, install it on your WordPress site, and set it up with your Twitter, Tumblr, Facebook and other social profiles.
It will take posts that have been published in the past and reshare them to bring some more traffic and shares. It helps you get the most out of your posts and keeps them from being forgotten.
Another way to get more traffic without putting in tons of extra work is to repurpose the content you’ve already made.
Different people like to consume content in different ways. Just because they don’t read your article, doesn’t mean they aren’t interested in the subject it covers.
Use your article from your website and repurpose it into the other content forms like video, slides, audios, social media posts, etc. Then, link back to your website.
This will help you expand your brand and get you more traffic to your website as well without having to create a separate, unique piece of content for each media type.
It is estimated that globally, video traffic will account for 80% of all internet traffic in 2019. Videos are getting more and more popular and Youtube just so happens to have the top video site in the world in terms of traffic rank.
It’s time you take advantage of that. Now, 80% of YOUR target audience may not favor video traffic as maybe the whole world might, but you should still make videos a huge part of your marketing.
Start a Youtube channel. Use the method I mentioned above of repurposing articles into videos if you aren’t sure what videos to make. Link to helpful resources, articles, and lead magnets in your video description.
Also, use Youtube’s helpful video cards feature to promote a website resource people can go to at a point in the video. Doing these things will help you expand your brand to a wider audience, take advantage of the growing video trends, and get more website traffic.
Yahoo Answers and Quora are two platforms for people to ask any question and get answers from experts, regular people, or anyone else that might know the answer.
The best answers get voted up and whoever asks the question usually finds out what they need to know. These types of platforms are perfect for getting some extra branding and traffic.
Now, let me be clear, you can’t just put a link to your site in every answer. This will make you look like a spammer and could get your account suspended.
Use the 80/20 rule. Answer 80% of questions you know the answers to on these platforms very thoroughly without links.
Then, for the other 20%, answer thoroughly first and then add a link to an article in your website that goes further in depth to answer the question.
Never link to your site if it doesn’t answer the question and always link to the specific article, not the home page.
Yahoo Answers and Quora get huge traffic numbers and a few answered questions a day can go a long way toward building your reputation as an expert and getting traffic to your site.
Social media seems as though it is taking over the world. With sites like Facebook, Twitter, Instagram, Linkedin, and Pinterest dominating traffic and engagement, how can you use that to help you get more website traffic?
All you have to do is share your posts on those sites. You mainly want to get them shared on Facebook Pages, Google+, Twitter and maybe Pinterest. The others are great but won’t bring as much traffic to blog posts.
Make sure you have some share buttons on your posts so others can easily share your content as well.
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One of the best ways to ensure that you have a chance of ranking is to not only use long-tail keyword phrases, but to also make sure you site loads incredibly fast.
We all do it. If a site is taking forever to load, we just click that little back arrow and go to a different search result, right? If you don’t wait for slow sites, why should others wait for your slow site?
In fact, 75% of users exit a site within 4 seconds. So, if your site loads around 4 seconds or longer, say goodbye to a huge chunk of your potential traffic.
It’s time you use tools like Pingdom and Pagespeed Insights to help you retain as many of the people clicking on your pages as possible. Don’t waste traffic any longer with a slow load speed.
Not only does it make users want to leave, but Google uses it as ranking signal now as well. So if your site is slow, you will take a hit in the search rankings.
If you don’t know the numbers, how can you improve? If you don’t know where the majority or your traffic comes from, how can you possibly build on that? You can’t.
Quit taking shots in the dark, hoping to hit something. It is time you use Google Analytics or some other analytic service to study the who, what, where, when, why and how of your website.
You need to know exactly why you get the traffic you get whether the number is good or bad, so you can eliminate what doesn’t work and build on what does.
The content you have ranking, the more traffic you will get. Now, I understand that some marketers may tell you that you should write one post a month and promote it all month long to get traffic.
But, that isn’t very practical and rarely works. I guarantee the people that tell you things like that don’t have a site as big as Business Insider, Inc, or Huffington Post.
You know how those mega-sites get so much traffic? It isn’t because they promote the hell out of every article until they milk every last drop of traffic from it. It’s because they publish so much industry-related content every single day.
You will see these big sites post 40-50 or more times per day. Their articles aren’t that lengthy in most cases. They are just to the point and there is just so many of them.
Am I saying you should post as much as possible and not promote? No. Am I saying every post you do should be 500-700 words? No.
I’m saying that the people that need to spend weeks promoting one post are the people trying to rank for a broad, one or two keyword phrase.
If you are trying to rank for very specific searches with little competition and long keyword phrases as you should, posting more often can really help. Just look at the success of the biggest sites in your industry.
The more content, the more chances to rank and increase traffic.
HARO stand for “Help A Reporter Out” and it is a great resource for getting some extra press or traffic for your brand. How does it work?
All you have to do is go to HelpAReporterOut.com and click the “I’m a source” button.
The site will then take you through the process of qualifying you and helping you match up with a reporter that needs information on a certain subject fitting your expertise.
It can boost your brand, get you more website traffic and give you a chance to show how much you can contribute to your industry.
Although the days of getting good backlinks from just posting comments on blogs are gone, you can still get a boost in traffic from them.
Of course, that doesn’t mean you should go out spamming one-sentence comments on as many sites as possible because no one will see you as someone they would want to learn more about.
If you leave thoughtful, insightful comments on sites with lots of traffic, you can bet that you will see some people going to your website to see what more you have to say about your industry.
You have to include your website URL in comment profiles anyway, so why not give some comments that will really make people think and start a conversation. It will pay off in the long run.
Related: How To Create Perfect Blog Post Titles That Grab Attention
Sometimes, it just takes too long to get your posts to rank. If this is the case, you may need to consider some search engine advertising using Bing Ads or Google Adwords.
If you focus on specific phrases like I’ve mentioned before, you can get very cheap advertising costs while maximizing conversions. The smart thing to do would be to use these to not only boost blog posts, but to collect emails.
That way you get the initial traffic, plus you get subscribers that will start receiving your future emails containing your latest blog posts. The key is to not try and compete with big budget companies for broad keywords.
There is more than one effective way to get traffic to your site using your Facebook Page. Not only can you share posts from your blog to get some organic traffic, you can also boost posts.
When you boost a post, you pay about $5 or so and get a much bigger reach for your post. You can target people who like your page and their friends or you can choose your own demographic based on custom targeting.
Either way, with over a billion users, it can be very helpful to get as many potential fans to see your content as possible.
Before you go all crazy and put every single social media platform in the history of the world on your list of social share buttons, consider how that will look to your readers.
If they have 50 choices of where they can share your website’s content, how will they ever choose? In fact, it has been proven that articles get more shares when there are less choices.
Your best bet is to have no more than 3 or 4 options. 3 social share buttons is really the sweet spot. Focus on just having Facebook, Twitter and Google+ share buttons.
The more shares you get, the more traffic you get.
How do the biggest blogs in the world like Huffington Post, Business Insider and Entrepreneur get so many articles published everyday? They get hundreds of people to write articles.
But, wouldn’t that cost millions of dollars? Yes, if they hired that many writers it would, but instead they just get contributors to write articles for them for free.
When you build a huge brand, people will be glad to provide you articles on your site because in many cases it gets them a lot of good branding to a larger audience, as well as a backlink from an authority site.
Of course, one of the best ways to make sure people know you accept these types of articles is to have a place where you can apply to be a contributor or contact you with an article to pitch.
You can’t build one of the biggest blogs in the world all by yourself. You can only write so fast. But, if you have an army of volunteer writers in your industry, the possibilities are endless.
Another free strategy for getting a big boost in traffic is to leverage groups on social media sites. On Facebook and Linkedin, you can create groups with your own rules that allow people to post and communicate on certain topics.
Of course, you can always join groups that already exist, but if you start your own and invite people in other groups, you will have all the power you need to make the group focus on what you want.
Even Google+ has gotten in on this by allowing you to start your own Google+ Communities (pretty much the same thing as groups).
If you use the groups wisely, you can harness the millions of people that could potentially be interested in your brand without paying a dime.
There are plenty of ways to increase your website traffic without even having a big marketing budget. All you have to do is roll up your sleeves and get to work.
Whether you focus on social media, SEO, advertising, or other strategies, you have plenty of options to go through will surely fit your brand’s needs.
What is your favorite tip for increasing website traffic?
I'm an entrepreneur, fitness freak, artist, car enthusiast, sports fan and self improvement addict. My goal is to help people be their best and create incredible businesses that change the world.
Shawn St Andre
Great Blog I learned a lot from this and plan on changing a few things I been doing now to promote my business!
Glad I could help, Shawn.
Thank you for this list. I am new and can see that there are more options for me to grow my site.
Glad I could help, Michelle. I hope everything goes well for you!
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